The Competitor orientation, Tech orientation and Customer Orientation Essay

The Competitor orientation, Tech orientation and Customer Orientation effect on performance through salesmanship and technical selling skills - Essay Example As such, the marketing departments of most companies look into ensuring that the competitor orientation has well stipulated methods by which sales of the employing company shall out-do those of the competitors. The tech orientation seeks to determine the various technological means by which the company can be able to further its sales to the consumers of its products without losing its market base. The customer orientation on itself seeks to define various ways which the company can apply to enable it meet its customers’ tastes and preferences as well as the products’ perceived expectations. Why is research limited regarding the effect of competitor, customer and tech orientations on the company’s performance through salesmanship and technical skills? While no direct answer may be found, this study was conducted with the sole purpose of bringing out this variability. The findings in this study show that the customer orientation selling skills requires the immediate actions by the salespeople. While competitor orientation seem to have more effect on the sales performance, this study reveals that mostly it has been neglected by most marketing managers. Tech orientation seems to what is taking ground at the moment with most companies resorting to the internet to market their products and so a revelation of companies expanding their IT staff reported. The main aim of this study was to understand the effects of competitor orientation, tech orientation and customer orientation on the performance of the company through salesmanship and technical skills. The term "customer service" encompasses an assortment of techniques used by firms to make certain the contentment of a client; from sociable and thoughtful staff to punctual reply when confronted with produce defects. Successful small company owners often cite this feature as one of the most